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The Unique Benefits of Freeze Drying & How it Preserves Nutrients

Learn how the ingredients in Vejo blends are freeze-dried to preserve nutrients, increase shelf life, and reduce food waste. 

In crafting Vejo blends, we source only the most nutrient-rich produce from our farms. To ensure that you get those same nutrients when you enjoy your blend, we’ve utilized a process called freeze-drying—it’s how we can maintain consistency with every blend that comes to your door and lock in the nutrients that make Vejo blends so deliciously healthy. 


The freeze-drying process is simple. Fruits and vegetables are harvested at peak ripeness and immediately frozen. Then, through a process called sublimation, we remove moisture and grind the ingredients into a powder, which then goes into your Vejo blend. 


While this process is simple, it’s also incredibly important to our mission of providing you nutrient-dense and delicious blends. Here are three benefits you receive from our freeze-drying process. 


1. Freeze-Drying Preserves Nutrients

In most conventional farming practices, fruits and vegetables are harvested well before they’re ripe, and before they’re dense with micronutrients and antioxidants. They are then loaded into trucks and shipped to grocery stores, where heat and light continue to degrade the nutritional value of the produce. 


 

Through our process, farmers are able to pick the fruits and vegetables when they are at their peak ripeness, and then utilize freeze-drying to preserve the nutrients. This means when you enjoy any of our daily blends, like Pacific Northwest Tart Berry or Strawberry Banana, you’re getting micronutrients and antioxidants straight off the vine.


Freeze-drying also preserves some of the fiber in the fruits and vegetables we harvest. Unlike cold-pressed juice, freeze-drying produce means we don’t lose the leaves and seeds, preserving a portion of your daily recommended fiber intake. 


2. Freeze-Drying Increases Shelf-Life

While we always encourage eating whole fruits and vegetables, we also know it can be difficult to eat them before they go bad. The freeze-drying process not only preserves the nutrients in our fruits and vegetables, but it also increases their overall shelf life. By removing moisture before grinding our ingredients into a powder, we’re extending the life of fruits and vegetables from a few days to a few months. 


For example, our Clean Greens blend contains organic fuji apples, cucumber, spinach, and sea buckthorn. You can make the most of their nutrients (fiber, phytonutrients, lutein, antioxidants, and more) on your own time, without store-bought ingredients going bad in your fridge.  



3. Freeze-Drying Reduces Food Waste

According to the 1Natural Resources Defense Council, approximately 40% of food in the United States goes to waste. Yet, one in eight Americans doesn’t have enough food to put on their table. The primary reason for this is due purely to aesthetics, misshapen or blemished fruits and vegetables that are disposed of before they even get to the grocery store.

At Vejo, we don’t care how our fruits and vegetables look. We just care that they’re nutrient-dense, sustainably raised, and organic. By using our freeze-drying process, we ensure that nothing goes to waste or is needlessly disposed of because of an odd shape. If it’s nutritious, it makes the cut. 


At Vejo, we’re rethinking how you can incorporate nutritious fruits and vegetables into your daily routine, and freeze-drying is a big piece of that. Next time you drink one of our blends, know you’re getting the same nutrient-dense ingredient that was harvested from the farm, as well as reducing food waste at the same time. 


References:

1. Gunders D. Wasted: how America is losing up to 40 percent of its food from farm to fork to landfill. NRDC Issue Paper. 2012;12-06B.

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